In real life, resources are often limited. Deciding on what, when and how to use those resources are among the most challenging decisions a struggling company must make. It’s no wonder, then, that one of the most common questions such businesses ask becomes, “What is more important to develop? The business or the brand?”
During this presentation and open dialogue, you will be guided to seek and unveil the answers behind such questions by challenging the way the creative industry guards its knowledge and know-how. From Fortune 500 companies to the frenzy of dot-com start-ups, Bootstrap and Co. has the invaluable experience of working with– and for– some of the world’s most recognized and respected brands.
As the Founder and CEO of Bootstrap and Co. Creative Studios, Dr. Bloemhard brings over 20 years of experience to the table, both nationally and internationally. With a comprehensive background of academic theory and broad industry experience, he challenges audiences everywhere to reexamine how they define, create, and execute real life branding strategies.
